Aprile 2021 – Enne Project

Attuazione del piano strategico europeo “Web Marketing Accelerator” corso di formazione

Nell’ambito del progetto Erasmus +KA3 Digital Tourism, sarà avviato a breve un corso di formazione dal titolo “Accelleratore di web Marketing” tenuto dalla professoressa Valentina la Magna, docente dell’istituto, esperta in web marketing.

Sarà strutturato in 10 incontri da 3h per un totale di 30h e prevede indicativamente per ogni modulo una prima parte introduttiva teorica, per passare poi successivamente a una parte più pratica che porterà gli studenti a possedere conoscenze concrete e a lavorare sino al termine dell’anno sul piano editoriale Social dell’Istituto, guidato dalla tutor ed altri docenti.

L’idea è quella di accompagnare i ragazzi durante lo sviluppo graduale di una strategia di Web Marketing di un’ipotetica attività turistica, che troverà applicazione nelle esperienze dirette di PCTO, fornendo competenze spendibili nel mercato del lavoro. Nei primi quattro moduli si porranno le basi per permettere ai ragazzi di appoggiarsi su conoscenze necessarie nel mondo del Web. Il corso partirà a breve e impegnerà studenti delle classi quarte e quinte.

Il piano di Internazionalizzazione di Istituto è programmato ad ampio raggio e si è riusciti a incrociare proficuamente le molte attività portate avanti dall’Istituto. Le competenze acquisite durante il corso “ Accelleratore di WEB Marketing” saranno infatti messe a frutto nell’immediato dagli studenti delle classi quinte neodiplomati, selezionati nell’ambito del progetto KA116 “W.I.I.P. Widenening Inclusion and Internationalization Plan che svolgeranno nei mesi di luglio/agosto 2021 un tirocinio trasnazionale di 5 settimane in aziende europee specializzate nel settore.
Gli studenti delle classi IV potranno esperienziarsi nell’anno successivo e continuare ad animare i canali comunicativi dell’Istituto. Anche per loro è previsto un tirocinio transnazionale di 5 settimane in aziende specializzate nei mesi di settembre /ottobre 2021, in seno al progetto KA116 UPVET, Carta della mobilità

Presentation of the National Calls for VET Staff and Learners

The European Commission states that “education, training, youth work and sport are key to promote common European values, foster social integration, enhance intercultural understanding and a sense of belonging to a community and to prevent radical radicalisation”.

The Erasmus+ programme, besides of enhancing the academic and professional course of its participants, also improves the knowledge of new cultures, new languages, intercultural communication and interaction, and the sense of what it is like to be a European citizen.

The mobility actions for VET learners and staff strengths the employability of its participants, facilitates entrance in the labour market and it also foster their personal development.

The ENNE project has as an objective the enhancement of VET quality and attractiveness, with a specific focus on mobility opportunities. VET staff and learners will be encouraged to take part in VET mobility experiences. Each country will make available mobility grants for learners willing to take part in a WBL experience abroad and for job-shadowing activities for teachers. These mobility experiences aim at the:

Promotion of peer-learning methodologies among VET staff;
Promotion of the acquisition of soft skills for VET learners;
Promotion of WBL (Work Based Learning) and mobility for VET learners and staff.

With this is mind, the project partners will soon launch two national calls: one for VET Staff and one for VET Learners.

Internal call for VET teachers to apply for a Job-shadowing activity abroad; followed by the evaluation, selection and implementation of the Job-shadowing experience:

Most of teachers have little to no experience in careers outside of education and may have difficulty to understanding clearly how students will apply the knowledge and skills acquired during their academic courses. Because of this, activities such as Job-shadowing based on best practices can be of great value for these teachers. The implementation of Job-shadowing abroad aims at:

Give teachers the opportunity to observe and learn the best practices developed in other EU countries;
Inspire new ideas for teaching in VET;
Give hosting organisation the opportunity to interact with a teacher coming from another country and discuss about today’s educational challenges and opportunities;
Create/strengthen connections between teachers and the potential partners capable of providing them with expertise and resources for their classrooms and schools.

Internal call for WBL experiences abroad for VET Learners, followed by the evaluation, selection and implementation of the WBL experiences:

Transnational mobility aimed at acquiring new skills is one of the fundamental ways through which individuals, particularly young people, can strengthen their future employability and foster their personal development. VET enables these young learners to acquire the knowledge, skills and experience they need to succeed in the labour market, whether for a specific job or for a wider range of occupations.

Based on the experience and on the inspiration of role models videos, previously developed and released by the project partners, VET learners will apply for this call, presenting their own Work Based Learning project.

These two national calls will be directed to the associated partners of the 5 National Networks ENNE (Portugal, Italy, Germany, Bulgaria, and Belgium). Teachers and learners will have to submit their applications, which will be evaluated by the project partners, and the selected participants will have the opportunity to participate in the mobility activities, offered by the ENNE project.